BER ZRH VIE

THIS IS FOR THE CULTURE

I believe many museums still rely on traditional communication models, missing opportunities to connect with today’s audiences. My work sits at the intersection of culture, strategy, and storytelling—blending digital innovation with analogue depth to reimagine how art and cultural institutions engage the public. Through branding, marketing, and content strategy, I aim to make cultural topics more relevant, accessible, and emotionally resonant—across borders, platforms, and generations.

Michiel Sweerts, Muchacho con turbante y un ramillete de flores, 1658–1661, Museo Nacional Thyssen-Bornemisza, Madrid

I have worked as Head of Marketing and Communications for the Weltmuseum Wien in Vienna (2016–2018), the Bauhaus-Archiv / Museum für Gestaltung in Berlin (2018–2023), and currently for Museum Rietberg in Zurich (since 2023). Originally from Bosnia and Herzegovina and raised in Austria, I’ve been fascinated from an early age by the richness and diversity of art and cultures—a passion that continues to shape my professional path. Just as early, I developed a deep interest in branding and visual design, which has since become a defining focus in my work. Through various projects, I’ve collaborated with institutions such as the Victoria & Albert Museum, the Los Angeles County Museum of Art, the Kunsthistorisches Museum Vienna, Museo del Oro Bogotá, Haus der Kulturen der Welt, and the Goethe-Institut.

Esned Nezić is a marketing, branding, and PR professional with extensive experience leading strategic communication and brand development for major European museums. He has held senior roles at institutions including Museum Rietberg Zurich, Bauhaus-Archiv Berlin, and Weltmuseum Wien, where he managed multidisciplinary teams and spearheaded innovative campaigns, digital initiatives, and high-profile partnerships. Esned’s work integrates cultural storytelling, international collaboration, and strategic leadership to enhance museum identities, audience engagement, and global visibility.

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